Navigating that reform starts with a clear strategy for Sales Enablement that aligns your sales and marketing teams on the goals, strategies, processes, and activities that will optimize your company’s ability to meet—or exceed—revenue targets.
When you’re looking to drive sales enablement, focus on three primary areas:
- Sales & Marketing Alignment — When sales and marketing effectively communicate, magic happens. According to marketing research firm SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster revenue growth and 27% faster profit growth. Learn how to bring Sales & Marketing together and reduce internal friction. Learn more >>
- Sales & Channel Empowerment — When 60-70% of the content that marketing produces goes unused (as research from Content Marketing Institute shows) you must ask yourself why. The answer is simple: Either sales does not know that the content exists or it’s the wrong content. Both issues can be fixed with a little communication. Learn to help your sales team excel. Learn more >>
- Demand Generation — “Sales needs more leads or we will miss our number.” How many times have we heard this statement? But what KIND of leads? Sales and marketing must be in lockstep on how the company is going to reach constantly moving revenue targets. Learn how to deliver ongoing value for a stronger pipeline. Learn more >>
Refactored believes that Sales Enablement is the unifying force that will bring together sales and marketing to optimize your chances to achieve revenue targets.
(Read: quota achievement and bonuses for all!)