Case Studies

Website Design

Website Design

InfinityQS wanted a brand refresh to elevate its look and feel to match its status as a Quality Intelligence market leader. The redesigned website would need to act as a gateway to progressive sales and marketing efforts, and would need to seamlessly integrate content management, marketing automation, and site personalization systems.

Read More

Demand Generation Nurturing

A new branding message asked InfinityQS customers to "Re-Imagine Quality" through a major shift in perspective, as a means to create a global business transformation. The company needed a nurture campaign to lend a visually compelling, benefits-focused lens to the InfinityQS message.

Read More
Video Development

Video Development

InfinityQS needed a highly visual, engaging way to communicate the value and benefits of its software and of its recommendation to customers to "Re-Imagine Quality", per its new brand message. Refactored suggested the creation of a video series to help users understand how the company could help them use their quality data to bring about a business transformation.

Read More

Digital Marketing

InfinityQS needed a campaign to introduce its refreshed brand to the business-to-business (B2B) market. The goal was to elevate a conversation about the value of quality data among quality professionals, and to illustrate how a new perspective about that data can deliver unexpected value for manufacturing organizations.

Read More
Collateral

Collateral

To emphasize the value and benefits to customers inherent in InfinityQS's new "Re-Imagine Quality" brand message, the company needed illustrations, icons, product marks, and infographics that could help users understand the potential of using their quality data to bring about business transformation.

Read More

Content Marketing

As InfinityQS prepared to launch a redesigned website and new branding that encouraged customers to "Re-Imagine Quality", it needed new content to educate current and potential customers about the business benefits of making such a paradigm shift.

Read More
Pay-Per-Click Program

Pay-Per-Click Program

After a year of minimal digital advertising as InfinityQS prepared for the release of a new product platform, the company was ready to renew its pay-per-click (PPC) program.

Read More

Let's Talk. We can help.