Make the Most of Marketing Metrics

Make the Most of Marketing Metrics

Transforming data into actionable information is the beginning of wisdom—and an essential career booster—for marketing leaders. Learn four steps to accelerate your marketing performance program.
 

Refactored and Ucommerce: A Partnership for Simplifying Complex E-Commerce Sales

Refactored and Ucommerce: A Partnership for Simplifying Complex E-Commerce Sales

Refactored is proud to be a Ucommerce Certified Partner. This highly customizable e-commerce platform gives us the flexibility to manage our clients’ complex, unique challenges.
 

Refactored Supports BMA Colorado as a Gold Partner

Refactored Supports BMA Colorado as a Gold Partner

Marketers everywhere rely on the ability to connect with and learn from our peers and colleagues Refactored looks forward to an active partnership that supports the mission of BMA Colorado to provide marketers with access to valuable, practical marketing education.

3 Ways to Focus Your 2018 Vision

3 Ways to Focus Your 2018 Vision

Are you feeling slightly perplexed about where to place your energy in the new year, how to rebuild momentum and a strong cadence, and how to define new marketing goals for your organization? When building out your 2018 goals, divide the list into three areas of focus: practical needs, aspirational ideas, and transformative plays that will take your organization new places. Read on to discover thought-provoking questions to ask yourself and your team.

Sales and Marketing: Allies for a Stronger Company

Sales and Marketing: Allies for a Stronger Company

In your company, are sales and marketing unified in supporting your company goals? Seems like a no brainer, but in most organizations, a surprising disconnect still exists.
 

Programmatically Updating Resource Strings in Kentico

Programmatically Updating Resource Strings in Kentico

Kentico makes it easy to create and export custom resource strings for localizing text fields on multilingual sites. Unfortunately, importing resource strings is not as straight forward due to the format in which the translated localization strings are returned. In this post I will share a block of code that will help you to programmatically import resource strings. 

What’s Missing from Your 2018 Marketing Plan?

What’s Missing from Your 2018 Marketing Plan?

Few things in marketing are truly certain. But one emerging truth is that if you align your marketing and sales teams, everyone gets better results. Here’s how to start making the connection.

5 Steps to Turn Your SEO Service Provider into Your BFF

5 Steps to Turn Your SEO Service Provider into Your BFF

For most marketers, it’s a relief to turn to an outside expert for an SEO strategy. But that doesn’t mean you stop dealing with SEO. Use these tips to consider how you can build a great working relationship with an SEO partner—and see better results.

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

At Refactored, we like to stay on the cutting edge of technology when it comes to digital marketing and increasing revenue for our customers. We regularly attend talks and seminars on emerging technologies and have enjoyed a number of talks on emerging artificial intelligence (AI) in marketing. In this post I will share some of the highlights of what we have learned about how AI is revolutionizing marketing.

Canonical Meta Tag Webpart - New to the Kentico Marketplace

Canonical Meta Tag Webpart - New to the Kentico Marketplace

Refactored has added a fantastic new web part to the marketplace for Kentico 10 which will make adding canonical links to pages a lot more straight forward. It is full of features that others don't have, such as href lang and wildcard support. Read more to discover the additional features and a link to download the webpart.

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